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Core Capability One

Revenue Growth Management

Revenue and Profit Growth

We identify revenue and or profit opportunities across 4P (Product, Pack, Price and Promo) from a category, brand, channel and customer angle.

Annual Business Planning

We support you in building a plan that matches with your vision and delivers on your ambition. We define must win battles, white spots and identify potential risks.

Performance Management

We make sure you are on top of your P\&L and forecast and support you making the right decision when targets and expectations change.

Core Capability Two

Pricing & Negotiation

(Inter)national Pricing

We advise you on pricing strategies. We analyse and harmonise TTS and contracts. We set up financial framework and guidance.

(Inter)national Negotiations

We are your sparring partner through the nego process. We offer different packages with different levels of commercial & financial advice and support.

Selling

We support you in building strong trade stories by understanding the retailer economics. The better you sell, the less you negotiate.

Core Capability Three

Sales Excellence

Channel & Customer/Supplier

We aide you in determining where and how to play. We set up go-to-market strategies. We evaluate your customer relationships through our CVA model.

Sales Strategy & Execution

We translate strategies and insights into concrete actions. This can range from category and shopper management, Field force routing, incentive plans, On-Trade strategies, guide you through relaunches or focus on perfect execution.

Capability Building

We help you build sales capabilities within your organisation through internal & external training programs.

Core Capability Four

Organisation & Design

Value Creation & Efficiency

We drive value by improving quality, accuracy and time spent on critical business processes (S\&OP, Annual Business Planning, etc) so you have more time growing than running the business.

Transformation

We assist you in large transformation projects: carve outs, transition to a new system, moving tasks to 3rd parties, etc.

Tooling

We develop easy to use tools in Excel and PowerBI to deliver insights to your business or improve reporting. We build promo & nego tools, P\&L simulations or make sure you are on top of the evolution of your retailers margins!

Trusted by leading companies across Europe

Diagnose

We start with a deep-dive into your situation, understanding the context, challenges and opportunities through data and conversation.

Design

We co-create a tailored strategy with your team, grounded in industry knowledge and a clear view of what's commercially feasible.

III

Deliver

We get hands-on in execution, embedding within your team to ensure plans translate into real results and measurable impact.

Develop

We build lasting internal capability so your organisation can sustain momentum and navigate future challenges independently.